Marketing is everywhere. It drives the growth of an organization. In today's world, companies
compete to find the best way to reach their customers through various outlets, from television to social
media. This course explores a business's core marketing principles as it evolves and adapts to the
competitive environment. Students will develop a marketing plan using the major components of the marketing
mix–product, price, promotion, and place–and they will learn how effective marketing helps an organization
navigate change, drive growth, and achieve sustainability.