Explore written and spoken communication skills needed to be a sales professional. Apply these
skills to a group capstone project simulating how to develop a sales strategy for a new product. Examine how
to effectively structure written and spoken sales pitches, leverage team resources, collaborate with
peers/supervisors and manage project timelines. Work with classmates to build and present pitches/proposals
to a specific type of business audience (e.g., sales teams, product managers, financial analysts, etc.),
including a relevant go-to-market sales strategy.
Prerequisites