Business Data

The field of business intelligence and business analytics has evolved rapidly to become more focused on innovative applications for extracting knowledge and insight from data streams. Topics covered include business intelligence, business analytics, data warehousing, data mining, data streams and big data, as well as how data is collected and how it is used by government, nonprofit and for-profit organizations.

Students will use case studies citing real statistics and scenarios to examine how business data and proper interpretation/analysis can help inform and justify business decisions. Topics covered will include decision support modeling, pricing and revenue optimization, data mining, market/business forecasting and financial simulations.

Examine the various types of established and emerging data available to businesses—finance, marketing, sales, accounting and management—and the tools used to interpret that information. Topics covered will include sales reports, profit and loss statements, government/institutional statistics, web traffic and social media reach.