Marketing

Where Brand Insight Becomes Business Influence

Strayer University’s Associate in Arts in Marketing prepares students to understand marketing principles, consumer behavior, customer engagement, and the strategies organizations use to communicate value and support business growth. The curriculum combines foundational business knowledge with marketing concepts to help students understand how organizations identify audiences, build relationships, and respond to changing markets.

Designed for working adults and flexible learning formats, the program explores marketing in an environment increasingly shaped by digital platforms, data, emerging technologies, and changing consumer expectations. Students develop practical knowledge of marketing communication, customer engagement, market research, and data informed decision making.

Students may have the opportunity to earn micro-credentials on the way to completing their degree.

Core Concepts

• Understand foundational marketing principles and strategies
• Examine consumer behavior and customer decision making
• Develop approaches for attracting and engaging customers
• Explore digital channels and technology in marketing
• Apply business and marketing concepts to organizational goals

Practical Competencies

• Marketing fundamentals
• Consumer behavior analysis
• Customer engagement
• Marketing communication
• Digital marketing awareness
• Market research fundamentals
• Business communication
• Marketing campaign planning
• Data informed decision making
• Critical thinking