Strayer University’s Bachelor of Business Administration provides students with a broad foundation in business strategy, leadership, operations, marketing, finance, and organizational decision making. Designed for working adults, the program helps students build practical business knowledge that can be applied across corporate, entrepreneurial, nonprofit, and public sector environments.
The curriculum emphasizes communication, ethical leadership, analytical thinking, and strategic problem solving while preparing students to navigate modern business challenges in a changing economy shaped by technology, innovation, and evolving workforce demands. Students may tailor their studies through concentrations aligned to specific business interests and career pathways, including entrepreneurship and other specialized business disciplines.
Students may have the opportunity to earn micro-credentials on the way to completing their degree.
What You’ll Learn
- Apply core business principles across organizational environments
- Analyze business operations, strategy, marketing, and financial decision making
- Develop leadership and communication skills for professional setting
- Understand ethical and data informed approaches to business challenges
- Explore innovation, organizational growth, and workforce trends
Skills You’ll Build
- Strategic planning and decision making
- Leadership and team collaboration
- Marketing and customer engagement fundamentals
- Financial analysis and budgeting basics
- Business communication and presentation skills
- Organizational problem solving
- Operations and project coordination
- Data informed business analysis
- Professional and ethical decision making
- Critical thinking in business environments
Career Pathways (Examples of Potential Entry-Level Roles) – Graduates may pursue positions such as:
- Business Operations Coordinator
- Business Development Specialist
- Marketing Coordinator
- Project Support Specialist
- Operations Analyst
- Sales and Customer Success Professional
- Administrative Services Manager
- Entrepreneur or Small Business Owner
- Account Support Specialist
- Management Trainee
Note: Strayer University does not guarantee employment or employment outcomes. Career pathways vary based on several factors, including experience, location, certifications, industry, and employer requirements.
Major
General Education Core
Concentration
Students must choose one of the concentrations listed below to complete the Bachelor of Business Administration.
The Accounting Concentration explores accounting principles and procedures. Students will use accounting software applications to perform accounting functions such as debits and credits. Students will specifically focus on federal taxation, managerial accounting and cost and price analysis. Students will be prepared for careers that require fundamental accounting knowledge.
Accounting Concentration is not available in Arkansas.
Strayer University’s Bachelor of Business Administration (B.B.A.) with a concentration in Entrepreneurship prepares aspiring founders, small business owners and innovative professionals to launch and grow ventures in today’s competitive marketplace. If you are searching for an business degree with a focus on entrepreneurship or bachelor’s program with an entrepreneurship focus, this curriculum blends practical business fundamentals with startup-focused strategy and real-world application. You will learn how to evaluate business opportunities, create strategic plans, manage operations and develop the leadership skills needed to navigate risk and scale a business. Whether you are launching your first venture or expanding an existing one, this program emphasizes both creative thinking and disciplined business practice.
The Finance Concentration develops student knowledge of theory and practice of financial decision making. Students will learn the role/risk of the financial institution and the sources and uses of funds. Students will be able to use financial tools to analyze investment risk and rewards in a variety of financial markets. Students will be prepared for careers in a variety of settings, including banks, financial firms, small business and corporations.
The Health Services Administration Concentration prepares students to understand various roles and functions of business in a healthcare setting. Students will learn about the aspects of human resources, marketing, data quality and systems, policy, regulations and laws applicable to the field of healthcare. Students will be prepared for careers in clinical, hospital, non-profit and corporate settings.
Health Services Administration is not available in Maryland campuses. This concentration is offered online only to students in Maryland.
The Hospitality and Tourism Management Concentration explores the roles and responsibilities of talent working in the hospitality industry. Students will learn to manage, communicate and analyze systems and processes to control cost and quality in the hospitality industry. Students will be prepared to enter careers in the hospitality industry.
Hospitality and Tourism Management Concentration is not available in Arkansas or Delaware.
The Human Resources Management Concentration will examine the roles and functions of human resources professionals. Students will focus on staffing, development planning, compensation and global human resource management. Students will be prepared for careers seeking human resource professionals in a variety of industries.
The Management Concentration will support students with developing the fundamental skills of management. Students will learn how to determine and set the tone for organizational behaviors, management of human capital, projects and operations. Students will be equipped to work in small, medium and large organizations.
The Marketing Concentration explores the essentials of marketing. Students will learn to understand consumer behavior and how to market products to a target audience and develop effective strategies across traditional channels and social media. Students will be prepared for careers in any industry seeking marketing professionals.
The Project Management Concentration will focus on the essential skills of a project manager. Students will be prepared to support human capital with reaching project goals and milestones. The student will learn to manage project contracting and procurement, and develop methods for managing project risk. Students will be equipped to serve in roles where project management skills are needed within the business.
In today’s globalized marketplace, supply chain logistics (SCL) are an essential element of every successful organization. Effective SCL ensure timely delivery, cost efficiency, risk mitigation, and customer satisfaction. As supply chains become increasingly complex, the demand for professionals with certified SCL skills grows ever stronger.
This concentration integrates industry skills aligned with the Association for Supply Chain Management (ASCM) and prepares students to take the CPIM (Certified in Planning and Inventory Management), CLTD (Certified in Logistics, Transportation and Distribution), and CSCP (Certified Supply Chain Professional) certifications, providing a pathway for students to master key supply chain skills and validate their expertise with industry-leading credentials.
Electives
These courses are selected in consultation with a dean, advisor or coach; within this component it is possible for students to develop a minor in a second area of study (see Minors).
Also available are an Associate in Arts in Business Administration and a Master of Business Administration.
*Arkansas and New Jersey students enrolled in the Bachelor of Business Administration program must follow the program requirements as set forth in the state-specific sections of the catalog.
**Accounting Concentration is not available in Arkansas.
***For students in Maryland, the Health Services Administration concentration is available only online.
^Hospitality and Tourism Management Concentration is not available in Arkansas or Delaware.
Strayer business programs create value for students by providing a flexible, innovative and career-focused experience to maximize their economic mobility and empower them to succeed in business. The Strayer University Bachelor of Business Administration degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, KS 66213, 913.339.9356.
Students are advised to review the Undergraduate Degree Conferral Requirements to ensure they satisfy all of the general requirements for an undergraduate degree, including the minimum grade that must be earned in certain courses.